Halal Consumer - Issue 28 - page 5

From the Publisher’s Desk
Assalamu Alaikum
Thirty years ago, IFANCA published its first
book about halal: Islamic Dietary Laws and
Practices. That same year we also published
a list of halal/haram ingredients to help
Muslim consumers decipher product labels
and select halal products. At that time,
pretty much everything from bread to French
fries was made with animal shortening or
a mixture of animal and vegetable shorten-
ing. Most cheese was made with animal
enzymes. Life for halal-observing Muslims
was tough in the United States.
Ten years later, two simultaneous trends emerged: halal
and health. People became increasingly health conscious
and the manufacturing industry responded by replac-
ing animal fats with vegetable oils. The trend became a
movement, and it continues to push the industry towards
making more healthy and nutritional products.
While two million American Muslims were butcher-
ing their own animals on farms or settling for kosher
meat, the American food franchising industry took
to the streets of Singapore, Kuala Lumpur, Jakarta,
Dubai, and Jeddah.
A trend of eating at restaurants like McDonald's
and Kentucky Fried Chicken evolved in the Islamic
countries. With that came the push to make those
restaurants comply with halal requirements. Over
the next twenty years, a huge halal products export
business developed from the United States, Europe,
Australia, and New Zealand to the Muslim countries.
The food industry tasted success as never before.
In the United States, the Muslim population grew to
over eight million and was no longer invisible to the
industry. Small to large companies have started to
produce and market halal products, not just through
ethnic stores, but also at major supermarkets. For
these past thirty years, IFANCA has been a part
of the halal trend and, now, the halal movements.
Thousands of halal-certified products ranging from
meat and poultry to frozen meals, baked goods,
meals for soldiers, ice cream, baby food, nutritional
products, dairy products, beverages, and chocolates
bearing the Crescent-M Mark of Halal Quality are now
available throughout the United States and Canada.
Look for those products at your supermarket and buy
them with the satisfaction that IFANCA has taken the
doubt out of the products, so you no longer have to
read those labels to determine if the product is halal.
Call the company or send them an email to say thank
you for making our lives easier. Appreciation promotes
encouragement which leads to excitement by the com-
panies to make more products halal. Scan the chart
beginning on page 34 to see where some of the halal-
certified products are available.
Muhammad Munir Chaudry
The advertisements in Halal Consumer magazine do not necessarily imply endorsement or halal certification by IFANCA. Please
to verify halal certification by IFANCA. None of the health-related information contained here should be used in lieu of medical
advice nor should it be used without consulting a physician first. Halal Consumer magazine, its writers and editors, its parent organization IFANCA,
IFANCA’s board of directors, and its employees and consultants are not liable for any actions taken by individuals or groups based on the information,
including recipes, presented here.
Spring 2014
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