Halal Consumer - Issue 29 - page 20

With Ramadan upon us, images of sweet dates
being passed around the room come to mind.
This year, make halal-certified Bard Valley
Natural Delights Medjool Dates your staple.
Situated where California and Arizona meet, Bard Valley is “home to
the finest Medjool dates in the world.” Their Medjool dates, both con-
ventional and organic, have been halal-certified for over three years.
Why would dates need to be certified halal? A lot goes into pro-
cessed foods, even if we view them as “natural.” While it may seem
that dates are not processed, they are not packaged and sold
straight off the trees. Some processing is required, and halal certifi-
cation means all processing, packaging, and plant chemicals have
been scrutinized to meet halal requirements. Also, some plants
may process foods that are not halal using the same equipment,
creating an environment for cross-contamination. Bard Valley brand
recognized these concerns and decided to take the steps necessary
in order to receive halal certification. According to David Anderson,
director of marketing for Natural Delights Medjool Dates, “We
believe halal certification matters to this valued market segment.”
While there were no major changes that needed to be made,
Anderson reveals, “We were very impressed, however, with the thor-
oughness of the halal certification process.”
All of Bard Valley’s Natural Delights Medjool Dates carry the
Crescent-M logo,
, IFANCA’s symbol of halal compliance. You
can find them in 80 percent of supermarkets in the United States,
including Jewel, Kroger, Meijer, Walmart, Sam’s Club, Costco, and
Caputo’s. Use the Store Locator on their website for a location
near you.
To explore Bard Valley, learn more about Natural Delights,
and find delicious recipes, visit :
Bard Valley Natural Delights Medjool Dates are not only
halal-certified but also certified Heart-Healthy by the
American Heart Association.
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Spotlight on
Bard Valley
Natural Delights
Spotlight on an IFANCA Halal-Certified Company
HALAL CONSUMER
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Summer 2014
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