Halal Consumer - Issue 29 - page 3

From the Publisher’s Desk
Assalamu Alaikum
We are living in a world that is rapidly chang-
ing and is actually in a state of influx. For the
past three decades the focus of halal cer-
tification, halal trade, and halal marketing
has been on meat and poultry. With more
awareness of goods crossing geographic
boundaries, the requests to have food
products certified halal became common.
Consumers started to question anything con-
taining gelatin; and nutritional supplements,
capsules, and tablets received a lot of atten-
tion. Problems with cosmetics and personal
care products were exposed with greater
awareness through social media. Whereas
consumers were not aware of any halal issues
with vaccines, certain governments started
questioning the halal status of these products
as well because they were the customers of
vaccine manufacturers. The focus is shift-
ing to much greater awareness of halal,
ingredients in various products, nutritional
implications, and now healthcare and life-
style. People are looking for holistic lifestyles.
For Muslims, adhering to halal is a matter of
faith, conviction, and religious preservation.
We are at a very important juncture in time, where the
world has shrunk in the way that we can move products
and people across the globe in less than 48 hours.
There are opportunities for innovators, world-class
manufacturers, and logistics gurus to capture and con-
trol the global supply chain. IFANCA, with 1,800 clients
and over 4,000 production sites under its halal super-
vision, is going to be instrumental in developing global
halal economies and servicing the markets. People may
know us from our work in the food and meat halal-com-
pliance area. However, we also have a very strong track
record in servicing the nutritional and pharmaceutical
industries. In fact, WE ARE BEST IN CLASS. Over the
past two decades we have been sought to take halal
compliance to the next level, addressing the health
needs of the global Muslim population. Some examples
of the extraordinary work we have done in the phar-
maceutical industry include: UNICEF — micronutrient
program, Pfizer — rotavirus vaccine, Merck — Gardasil
vaccine, and Abbott Nutrition products. Working the
back end of the supply chain, we are enabling the avail-
ability of halal foods and pharmaceuticals for the world
by certifying some of the world’s largest ingredient sup-
pliers such as Cargill, DuPont, and DSM. The best way
to sum up IFANCA’s products and services would be
our three Cs: compliance, consulting, and continuing
education. With all bases in halal certification and con-
sulting covered, we are developing programs to address
lifestyle issues, including nutritional intervention.
Muhammad Munir Chaudry
The advertisements in Halal Consumer magazine do not necessarily imply endorsement or halal certification by IFANCA. Please
to verify halal certification by IFANCA. None of the health-related information contained here should be used in lieu of medical
advice nor should it be used without consulting a physician first. Halal Consumer magazine, its writers and editors, its parent organization IFANCA,
IFANCA’s board of directors, and its employees and consultants are not liable for any actions taken by individuals or groups based on the information,
including recipes, presented here.
Summer 2014
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