Halal Consumer - Issue 31 - page 5

From the Publisher’s Desk
Assalamu Alaikum
As the year winds to a close, I thought I would
review some of our accomplishments this year.
For starters, with this fourth issue of Halal Consumer
we will have distributed 120,000 copies of the magazine
this year, all for free! If you didn’t get your copies in the
mail or from an Islamic Center, subscribe on our website.
At the ISNA convention, we gave away thousands of
samples of halal-certified products. Can you believe
some conventioneers didn’t know that most Godiva
chocolates, Cabot
cheeses, ZonePerfect
bars, Wonderful
pistachios, Organic Valley
Lawash bread, and Saffron Road
crunchy chickpeas
were halal-certified? They do now! We also unveiled
the Crescent-M costume character.
Over the year, IFANCA food scientists conducted one
thousand eight hundred plant inspections, reviewed
over one million ingredients, and issued five thousand
halal certificates for 100,000 products.
IFANCA made 15 presentations at international confer-
ences discussing halal certification, animal welfare in
Islam, and the impact of halal on the global economy.
The successful Halal and Healthy Workshop series,
introduced in 2012 continued in 2014 with two work-
shops three more are scheduled for early 2015. These
are fun, interactive events where attendees get to sam-
ple recipes made with halal-certified products while
learning how foods are designed to be appealing.
The Sabeel Food Pantry, an IFANCA initiative, in col-
laboration with AMAL and IMAN, distributed 1,400
turkeys to families in need. In its fourteenth year, this
was an increase of 280 turkeys from last year.
Also this year, IFANCA was selected to work with a
prison system to help them implement a halal food
service for their halal consuming population. We are
also working with a University to help them implement
a halal offering for their students.
Over the year we sponsored 25 events from local
activities for Islamic schools and organizations to
national organizations like Muslims in Dietetics and
Nutrition (MIDAN) and American Muslim Health
Professionals (AMHP).
The majority of the products we certify are destined
for Muslim lands abroad. Within the United States,
only those companies that realize the power of the
consumer have obtained halal certification. When you
see the Crescent-M halal logo on a package, don’t
hesitate to call or write the company to thank them for
making the product halal.
In the upcoming year we expect to expand on these
activities and introduce new ones. These are exciting
times for halal consumers with more offerings and
greater variety available. Please enjoy the magazine
and be an engaged halal consumer.
Muhammad Munir Chaudry
The advertisements in Halal Consumer magazine do not necessarily imply endorsement or halal certification by IFANCA. Please
to verify halal certification by IFANCA. None of the health-related information contained here should be used in lieu of medical
advice nor should it be used without consulting a physician first. Halal Consumer magazine, its writers and editors, its parent organization IFANCA,
IFANCA’s board of directors, and its employees and consultants are not liable for any actions taken by individuals or groups based on the information,
including recipes, presented here.
Winter 2014
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