Halal Consumer - Issue 32 - page 5

From the Publisher’s Desk
Assalamu Alaikum
I just returned from our Halal Auditors
Training Workshop in Canada. As part
of our best in class halal certifica-
tion service, we hold several auditor
training sessions every year.
Over the course of the three-day workshop, we dis-
cussed a myriad of topics related to halal certification
and auditing. Topics included halal audit protocols,
critical ingredients, cleaning and sanitation require-
ments, reporting, specific industries, and halal food
laws and regulations. We also discussed observa-
tions, feedback, and trends in the industry and
among consumers.
One interesting observation is the activity of Canadian
halal consumers. Though smaller in number than their
counterparts in the United States, they have had a
much larger impact on the production and labeling of
halal foods. They even influenced the Canadian gov-
ernment to pass federal labeling rules.
Companies are influenced by consumers and food
companies are no different. Many of our halal-certi-
fied companies produce halal products for export only.
Though they can easily make those products available
domestically, they choose not to. Why? They do not
see a demand for the products domestically. Many
of the companies that do market their halal-certified
products domestically do not print the halal certifi-
cation logo on the product label. This makes it more
difficult for halal consumers to recognize that the
product is halal-certified. This is a lost sales oppor-
tunity for the company and a missed opportunity to
sample a different product for the consumer. However,
United States companies marketing halal-certified
products in Canada are printing the logo on their
product labels. The reason is that Canadian halal
consumers are letting companies know they seek
halal-certified products and they need to see the
halal logo on the product label. And now the Canadian
government will require any product that claims to
be halal to identify the certifying body on the prod-
uct label. These are positive developments for the
halal consumer and the halal producer. In the United
States, Illinois and a number of other states have
passed halal food laws. Unfortunately, they are gener-
ally not enforced. Again, consumers can change that if
they voice their needs and concerns.
We congratulate Canadian halal consumers for
their positive contribution to the halal economy.
American halal consumers can make an even larger
impact; therefore, we encourage you to engage
with the industry.
Muhammad Munir Chaudry
The advertisements in Halal Consumer magazine do not necessarily imply endorsement or halal certification by IFANCA. Please
to verify halal certification by IFANCA. None of the health-related information contained here should be used in lieu of medical
advice nor should it be used without consulting a physician first. Halal Consumer magazine, its writers and editors, its parent organization IFANCA,
IFANCA’s board of directors, and its employees and consultants are not liable for any actions taken by individuals or groups based on the information,
including recipes, presented here.
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